the gort cloud’s green lining
When Richard Seireeni first approached me about taking part in his upcoming book, The Gort Cloud, I was pleasantly surprised. Our work has been included in numerous architectural publications over the years, but the book Richard described to me was unlike any we’d been in before. He was interviewing over 2 dozen “ecopreneurs” in order to unlock the secrets of their success in the world of green business. Based on these interviews, Richard coined the term “Gort Cloud” to describe “the vast and largely invisible network of NGOs, trendspotters, advocacy groups, social networks, business alliances, certifying organizations, and other members of the green community that have the power to make or break new green brands.” His book, now out in hardcover, explains how 23 green companies, including our own, built their brands and how they used the invisible marketing force of the Gort Cloud to reach the green community. We highly recommend this great green read!
Make take-out nights a waste-free event by asking restaurants to hold the plastic utensils and condiment packets...
