white paper: turning the tides of crisis
Posted by: Michelle on March 31st, 2009

Today we’re pleased to announce the release of the latest MKD white paper, Turning the Tides of Crisis: Prioritizing Water Conservation Before It’s Too Late. In this white paper, the fourth in a series addressing a variety of environmental and green building topics, we examine the looming water crisis that faces the U.S. as well as the world at large. Already, certain regional water “bubbles” around the planet have begun to burst, with far more tittering on the brink. If we remain on our current course, we will eventually find ourselves at the mercy of a “water bankruptcy” with hugely damaging effects on economies, ecosystems, and human wellbeing across the globe.
However, as the world suffers the fallout of turning a blind eye to mounting economic risks that ultimately resulted in today’s financial meltdown, we’re learning a crucial lesson that can be rightly applied to the pending water bankruptcy. Rather than ignore this growing threat, we can and must address is proactively, taking steps now to guard against a devastating water crisis as we ought to have done against the financial crisis. In this white paper, we explain what those steps could look like and offer advice on some of the best ways a household can reduce its water footprint.
Click here to download and read the entire paper.
For a few more helpful and fun water conservation ideas that you can do around the house, watch any of our videos featuring water saving Green-It-Yourself projects:
- Rainwater Catchment System
- Rain Chain
- Living Wall Garden

Human beings currently appropriate more than 50 percent of the planet’s accessible freshwater flow

The bathrooms of the Smart Home featuring low-flow plumbing fixtures that can save a household over 11,000 gallons of water a year

By 2025, two thirds of the population will be living under conditions of water stress and another 1.8 billion will live in regions suffering from absolute water scarcity.

A custom modular home in Santa Barbara with water efficient landscaping


